Social Media for Real Estate
Social Media Marketing For Real Estate Companies
Start Getting LeadsMaximise your exposure online with a social media plan tailored to your real estate business. We work with real estate agents and agencies to attract more sales listings by helping you reach your audience – clearly communicating what sets you apart.
Let investors and landlords know why you’re the best choice to manage their property. Unleash the power of real estate social media marketing to reach your audience online and generate high-quality leads to boost your bottom line.
Use social media marketing to sell the sizzle! Social media platforms are highly visual, allowing you to sell the vision and lifestyle of something that often doesn’t exist yet while differentiating your development from competitors.
Social marketing can help your real estate business get more qualified leads and build your brand locally and in Australia. Don’t waste time, get started now.
Speak to An ExpertWe’re thrilled to have worked with more than 50 property clients to increase leads by 416% and website traffic by 659%, on average. Spectacular results like this don’t happen by accident – marketing real estate on social media takes time and effort to yield results.
Every real estate or property management agency is different, so every real estate social media campaign needs to be tailored according to key business objectives. But the process always starts the same – by listening to you, the challenges you’re facing, and the business objectives you’re wanting to achieve.
Together, we’ll deep dive into your business to understand the strengths of your company, and the opportunities to make your brand shine through the extraordinary power of social media.
The more we dive into your business to understand the needs of your home sellers, potential landlords and apartment buyers, including how they use social media marketing, and the more we understand your key business objectives, the more effective our real estate social media strategies will be.
Again, there’s no ‘off-the-shelf’ solution. But we’re confident our strategic approach can generate new leads for your business that is ‘off the charts’.
We’ll ask questions such as:
• What social media platforms are you currently using?
• What digital marketing have you tried in the past?
• How often new posts are being added to your social media platforms?
We love this process of discovery because listening to what you’re doing – or not doing – gives us powerful insights we can apply to your business profile through a range of social media platforms. Insights that can transform your real estate business and get you, and your staff, excited about coming to work each day.
We know social media for real estate inside out. We live, eat, and breathe ‘online’ 24 hours a day.
The good news is the vast majority of new leads and buyers you’re trying to attract live in this space too. But it’s a gigantic and confusing space to get your head around. That’s where our expertise comes in.
We help you make sense of it all – from real estate social media posts to real estate social media strategy. And will tailor a strategic social media marketing campaign specific to your needs and budget. But more importantly, can achieve spectacular jaw-dropping results that improve your bottom line.
Let's Grow Your BusinessIn the cut and thrust of real estate, the endless challenge is to keep generating new listings, as well as growing the property management side of your business. Maybe you’ve reached a point where you can’t seem to grow your market share with either new listings or your property management portfolio, but you’re so busy overseeing the day-to-day operations that you have no time, or confidence, to try anything different. We get it – that’s where we come in… to transform your real estate social media marketing in all sorts of ways.
We don’t offer ‘off-the-shelf’ solutions. We’ll look at your business objectives, and your vision, to create a social media campaign for real estate that’s in perfect alignment.
It’s not about guesswork. It’s about a deep understanding of the suite of strategies available and turning the usual suspects in your armoury of social media platforms – LinkedIn, Facebook, Instagram, and more – into an integral part of your business growth strategy.
Given the opportunity, we’re confident we can implement creative, strategic social media campaigns that generate more listing requests and property management leads for your real estate business.
In other words, we’ll get new visitors to one or more of your social media doorways to start the brand connection.
Selling residential developments is not for the faint-hearted, but it can also be exhilarating when deals get over the line. Very often the residential development you’re attempting to sell will be years away from being built.
When you’re selling ‘off the plan’, and potential buyers and investors can’t touch, feel, see, or even smell the finished apartment, you’d better have a plan beyond the architect’s drawings and illustrations.
In essence, it’s about storytelling. Strategic and targeted social media campaigns for real estate companies can take people on the journey of your multi-million-dollar development, and plant aspirational ideas into the minds of your potential clients.
The seeds of a better life in a stunning new complex can be sowed years in advance and spread far and wide through all the interconnected tendrils of social media for real estate strategies.
From the ‘pre-launch and construction’ to the ‘post-launch’ campaign, as well as all the various release dates for different stages of the development, every milestone is an opportunity to make some noise, and create the hype that leads to more traffic, more quality leads, and ultimately more sales.
You know who you are and how good your business is. But when home sellers, potential landlords, and apartment buyers look you up on social media, are they seeing the best, most professional version of you and your company? That’s the real power of real estate social media content.
First impressions are critical on social media – it’s like a digital handshake that needs to be firm but friendly. We can work with you to build social proof that’s consistent with your brand identity and ensures the first point of contact is not the last.
The key to real estate social media posts is not to sell – it’s to share. It’s about nurturing, persuading, informing, educating, and, last but not least, it’s about entertaining. Everyone loves a story, so if it’s a new development, it’s about finding ways to generate some hype.
As an example of social media marketing ideas for real estate, we might talk about the spectacular views from the balcony, or sharing a bottle of wine at sunset. If it’s a promotion, then think of your target audience and try to entice them to start liking and following by posting fresh content on a regular basis.
One of the quickest ways to grow your database of hot prospects and to drive traffic to your real estate website is to kick some coin into the creation of paid social media campaigns. This can be as targeted as you like, and something that you budget for every month – in other words, they form part of your real estate social media plan.
We might choose one or two social media platforms we know your potential targets like to visit. Then we’ll funnel down further according to the buyer profile to be in their face as often as possible (in the nicest way of course) with clever and strategic messaging that is measurable from day one.
We work with property businesses big and small, from sole agents and project marketers to large-scale commercial developers. Our track record across all of these speaks for itself. Outstanding results through quality lead generation and a multi-channel approach that works hard and fast.
The results were well beyond our expectations. We grew by 1/3 within 12 months. Besides this, the relationship with Property Hype has been very professional, consistent, and has continued to build over time. We have recommended them to several other businesses and wouldn’t hesitate to recommend them again.
No project or challenge is too hard. Engaging Property Hype has kept my business on the forefront of modern marketing strategies, and our performance has reflected. Whether it’s paid advertising or sending our forgotten website presence straight to #1 organically within a year of engagement, I can honestly say I never believed Property Hype could achieve what they have for my business. They proved me wrong again and again
The response we managed to obtain through the digital marketing implemented by Property Hype was essential in achieving the high level of sales success on the project. In fact I would say it was surprising even, both in terms of the quantity, but more importantly, the quality of the leads received. Plus backed up with great service.
If you’re running a real estate agency, then you’re used to juggling plenty of things at once. But you can’t do everything. And frankly, when it comes to social media for real estate, it’s not the sort of thing you can afford to do half-heartedly, or when you have a spare moment. Because, guess what, it will never happen!
Real estate social media is getting bigger and bigger, and digital marketing for real estate is going through the roof. The real estate companies who are doing it well, are regularly using social media in one form or another and investing in digital marketing. Why? Because it’s where thousands of potential new leads, new buyers, and even new employees are active every day and night. So, if you’re standing still in the space, you’re really going backwards.
Perhaps you already have an in-house marketing person who does all your real estate social media content and plan, but they’ve probably got other roles as well. Or you’re becoming frustrated at the high cost of advertising in Realestate.com.au and Domain, or the local papers or radio stations, and you’re seeing very little to show for it. If so, you’re not alone.
Our difference is that we can be 100% focussed on getting your social media to ‘pop’. By doing this we can make a significant difference to your bottom line, as over 50 of our clients who work in the real estate industry will testify. In fact, in many instances, the turnaround in lead generation and increased traffic to websites has been nothing short of spectacular.
As part of our service, we can provide options that include all aspects of social media marketing for real estate as well as SEO, Google Ads, email marketing, and a continuous program of improvements to the website user experience.
There are so many variables to consider for property developers, and many are simply beyond your control. But hey, that’s the gig.
If you have apartments to sell, then there’s the challenge of generating enough pre-sales to access funding for the next stage. And then there’s a little thing called interest rates that can often put a spanner in the works just when you think everything’s going fine. Or maybe you’re generating leads, but the leads are low quality, so it’s becoming a real slog week in week out. Does any of this sound familiar?
One of the things you can control is your presence and frequency on various social media platforms – and we can show you how. Without giving away too many secrets, one of the common mistakes property developers make putting too much focus on the end of the buyer journey, and not enough at the start.
Developers who make an effort to support buyers across the full length of their journey gain access to a loyal, highly engaged, and significantly larger market. Along with this comes names, email addresses, mobile phone numbers and other important details for a database of leads. It’s more of a ‘softly softly’ approach to a social media plan for real estate, but by getting in on the ground floor of the buyer journey, and staying engaged throughout the journey, we can help you achieve spectacular results.
How are you managing your social media platforms? Do you want help with Facebook ads? Or are you looking for a comprehensive planned out strategy across a range of social media platforms?
Struggling to work out what you want to say, and how you want to say it? We’ll ensure that your brand vision and personality is in perfect alignment with your social media campaign.
We can show you how to make social media your friend. This includes implementing regular organic posts, and paid postings (depending on your budget) to reach more home sellers, potential landlords and apartment buyers.
This involves posting unique, relevant and engaging content designed to educate and nurture your followers across the right platforms.
This involves creating and implementing a paid social media campaign where we develop advertising and remarketing campaigns that help move people through your funnel and convert them to customers.
We apply analytical measurements to determine the effectiveness of your campaign, and how it performs against a set of business objectives. If anything needs to be tweaked, we can do that quickly.
Tell us your business objectives and watch us get to work. We have some incredible case histories for the 50-plus clients we’ve worked with in the real estate industry. Whether it’s a new development launch, growing your market share, wanting to increase the volume of qualified leads, or looking for new ways to reach your target markets online, we can help you get there.
It’s not easy writing regular social media posts. They can take time, and when you’ve got 101 things to do before lunchtime can often fall through the cracks, forgotten forever.
Our advice is to shift your mindset. Posting can make a big difference to your bottom line. Real estate posts that show you are trustworthy, know your area, and have sellers’ and buyers’ best interest at heart – they’re a great starting point. Then throw in market stats, topical stories, testimonials, new property listings, and so on. Every now and then it doesn’t hurt to show a sense of humour. Why? Because if you want people to follow you, you don’t want to come across as dull or boring. Let’s face it, there’s enough people like that around already.
How much time have you got? By working with Property Hype, you can leave all your social media anxieties and confusion behind. We know the social media landscape inside out and back the front. That’s just what we do. We know what works, and what doesn’t, and we can get cracking on growing your business using a range of social media tools with proven success for clients in your industry.
Each plays a part in a user’s journey and has difference purposes. It really depends on your business objectives and how quickly you want results. Organic social media is great for social proof and to educate. Paid social media can help brand awareness and drive conversions.
Ideally, it will be measured against specific business objectives. So together, we’ll arrive at a plan of attack, and then put an agreed social media campaign into action across various platforms.
While gaining ‘likes’ and comments is great, we’re looking for results that will improve your bottom line. If you’re a property manager, we’ll focus on helping you generate more enquiries and business leads. If you’re a developer, then we’ll look at helping you generate more enquiries and downloads from potential buyers. If you’re a real estate agent, we help you get more enquiries from home sellers, and to grow your database.
We get this question a lot. It really depends on your type of business. To arrive at any definitive answer, we’d need to know your business objectives, your target audience, and so on. But in theory, Facebook, Instagram, LinkedIn, and TikTok, are all potential platforms.
Hmmm. It depends on your definition of ‘successful’. If you’re not using social media for real estate as part of your business growth strategy, then chances are you’re missing out on thousands of eyeballs, and thousands of opportunities to build connections online. There’s also a good chance your competitor’s will be chipping away at the market share you could be owning through a clever social campaign.
Ideally through two-pronged approach – organic social and paid social. Organic is cheaper, paid is quicker.
Posts that show you’re trustworthy, professional, know your area, have sellers and buyers’ best interests at heart. Keep in mind, it’s more about sharing, and less about selling.
First, we’ll help you to develop a strategy. This can include scheduled organic posting, advertising, and remarketing across a range of agreed social media platforms.
Yes. That’s not a problem. We can give you guidelines and training should you wish to take this on. We can also help you with templates for ads and posts.
How long is a piece of string? (sorry, we get this question a lot). It’s hard to answer definitively. Often, we like to start by working backwards from your goals and what you need to achieve, and then look at historical costs per acquisition (CPAs) to determine the ad spend needed to hit key objectives. The great news is that we have so many case histories that show a phenomenal return on investment (ROI).
Ads can start working pretty quickly, especially if they’re targeted and strike the right note. Having said that, there’s always a learning period for the ads and we might need to tweak the messaging. Organic is more long term and even though it plays a part in a customer’s journey, you often won’t see too many leads directly attributed to this source.
Manage social profiles and ensure everything’s ‘on brand’. Create organic and paid strategies. Handle real estate social media posts, ad creation, and optimisation. And if you can do it all with an infectious cheery disposition, even better! Think of your Property Hype consultant as a social media manager in your back pocket.
Absolutely. You can achieve outstanding returns if you set up your campaigns properly and track and optimise along the way with a planned medium strategic approach.
A good social media for real estate strategy outlines your social media goals, the tactics you’ll use to achieve them, and importantly, the metrics you’ll track to measure your progress.
There are several ways to measure the response to a social media campaign – downloads (floor plans, lead magnets), visitations to the website, email, enquiries, phone calls, ROI, return on ad spend (ROAS), CPA. In a nutshell, we want to see how many high-quality leads you’re generating, how much these leads cost, and how many convert to paying clients.
By showcasing your development to your primary audience – downsizers, first home buyers, young families, investors – by emphasising key points they will be looking for, and targeting them on the channels they’re on using both paid ads and organic posts. It’s important the content is emotive and aspirational. Talk about the new lifestyle that awaits, rather than details like the size of the built-in wardrobes – unless that’s a unique point of difference your buyers will love!
By using paid and organic social media to attract potential sellers in certain geographical areas. Use organic to grow following in local area, and ads to market yourselves as the experts in that area. Focus on the benefits you offer sellers by making their process stress-free.
Again, you can use paid and organic social media to attract new property investors, or those unhappy with their current provider. Promote any special offerings and unique offerings that set you apart. You could highlight that you know how much of a hassle changing property management teams can be, so your ad text can explain how you’ll help overcome these burdens. By the way, if you can throw in a discounted management fee for a short duration, even better.
You can build up your personal brand through a strategic positioning social strategy. Focus on social presence in a geographical area, along with all the benefits. Very quickly, you can develop personal connections by sharing insights about yourself, including recent sales history, as well as demonstrating your knowledge of the local area.
Yes absolutely – if you love posting, go for it – we’ll take over your ads if that works. We can fill the gaps on where you are time-poor or don’t have knowledge to do properly via your socials. Above all, we’ll work with you – we can either do it all, or just a section, or in conjunction with what you do.
Our proven experience in this space means we have a pretty good handle on your various home-buyer targets and how they use social media; first home buyers, downsizers, young family, active retirees, downsizers, investors.
By understanding who you’re aiming for, and your business objectives, we’ll work out a real estate social media strategy that gets them to your digital doorway, and beyond.
Finding potential landlords requires a slightly different social media strategy. Why? Because property investors are a different target and they use social media in a different way.
But rest assured, we have the experience to help you find them in – in all sorts of clever ways – to build the trust need to expand your rental portfolio with social media marketing.
While there are some investors who are less risk averse than others, most people buying an apartment or office complex, especially off the plan, are a pretty cautious bunch.
And they like to do their research. That’s why social media is an effective strategy for telling the story, as well as painting the aspirational picture years in advance. All the critical milestones in the life of a building project are opportunities to engage with your database, especially your hotter prospects, and to gain trust and loyalty over time.
Real estate is a fiercely competitive industry – and frankly, that’s just what you’d expect when there’s so much money tied up in real estate and property across Australia.
If you have a competitive edge, then it’s not something to stay quiet about. Instead, we recommend you shout it from the rooftops, and continue to press home your point of difference day-in-day-out.
We can help you demonstrate your uniqueness across all social media platforms in a variety of ways. This includes:
Value for money is a concept everyone understands. That doesn’t mean you have to discount your product or service, it just means you need to be clever in the way you make your pitch.
By demonstrating your grasp of how social media platforms can work to help generate more leads within your overall campaign strategy, the more enticing it becomes for a home seller to trust the sale of their property with you.
Good things take time, and great things like conversions (‘sales’) take more time. This is where social media allows you to build a slow but steady connection with a top-of-the-funnel potential buyer over time, especially when there’s a new residential or commercial project happening. We can keep you ‘top of mind’ with top-of-the-funnel prospects throughout the lifecycle of a project so when they’re ready to commit, you’ll get the call.
We’ll work closely with you to arrive at a social media package that will give you maximum bang for your buck. Often, we’ll achieve this by using an integrated multi-channel campaign designed to reach your target market across every platform they’re on.
Let's ChatThere are dozens of businesses working in the social media space – and we’re more than happy for you to compare. What’s important, and why we believe we’ve been so successful, is that we make it our business to know your business. By carrying out a process of discovery, we can find insights into your target audience, and how, when, and where they’re likely to be using social media. At the same time, we’ll gain an understanding of your challenges as a business owner, and what it is you’re wanting to achieve.
In partnership with our parent brand Living Online, we’ve been working in the social media space for a really long time. In that time, we’ve worked on hundreds of social media campaigns for clients across all sorts of industries. Many of these clients are still working with us today. Why? Because we’re a valuable asset to a side of their business they now recognise has unlimited growth potential. The real estate and property industry is a perfect example of an industry where the landscape has changed. Everything is going online, which is why it’s essential to work with experts in this area. If you’re looking for the go-to-pros in creating compelling Instagram, LinkedIn, TikTok, and Facebook Ads for real estate, plus everything in between, the answer is simple.
Let us show you what the power of social media can do for business today.
We don’t go chasing awards. But when they come our way, we’re pretty chuffed.
It means we must be doing something right in the eyes of independent judges, which translates into something great for our clients’ bottom line.
Here are just a few of our awards that we’ve won together with our parent brand Living Onlnie.
Get in touch today for a discussion on how we can get you more listings and sales.