Real Estate Marketing

Brand building and lead generation through social media.

Social media is a highly effective tool for real estate marketing. It can be used like a virtual version of outdoor advertising for brand awareness, with the opportunity to dive into detail in an instant. With Property Hype you’ll have a social media strategy that directly targets your customer personas.

Using an integrated social media approach that ties in with all your property marketing campaigns, we’ll build your brand profile and create paid tactical campaign to generate leads. How? With a campaign that strategically combines scheduled organic posts with your brand voice, paid social advertising and tactical social remarketing.

Your increased brand presence will build social validation via your brand story.

Meanwhile, your creative social real estate marketing campaigns will be hard at work to increase:

• listings, via more appraisal requests
• property management leads, by finding and engaging owners
• property development leads, by getting your story in front of your prospects.

All of this at a cost per acquisition (CPA) that will increase ROI and improve your bottom line.

Paid leads for less.

If a seller, or a landlord, is searching online, for a company in their area you need to appear in their search. This means you need to exist online in your geographic area. This is where paid search plays a valuable role in branding your business. We can ensure that both your brand and what you do appears in search.

On Google, the first listings to appear on a page search are the ones that have been paid for. These are followed by non-paid or organic listings. The major advantage of a paid search campaign is that we can get you in front of your customer at the right time, when they’re searching for you.

By highlighting the value and benefits of your brand, through succinct and value-driven ads, we increase the click-through rate to your website. This leads to a higher conversion rate with a lower cost per acquisition. The power of property marketing campaigns can be measured, so you’ll have a clear overview of your ROI from paid search campaigns.

Websites that build authority and trust.

Your website plays two important roles. It’s your virtual brand ambassador and a critical lead conversion tool. It needs to be designed and built to do both at a high level. In real estate marketing, it is the first brand touchpoint for most of your prospects. You need to ensure that there is a seamless path from brand to product and conversion.

This is a speciality of Property Hype. With our industry experience in marketing for real estate companies, we have a precise idea of how to build and optimise your website for maximum performance. Our track record speaks for itself.

Email campaigns moving qualified leads through the funnel.

Email marketing plays a vital role in any real estate marketing strategy. It allows you to educate sellers and landlords, about how you can attract the best price, or the best tenants, and demonstrate your local knowledge. By agreeing to receive your emails, your prospects are saying that they are interested in your brand and what you have to offer. When used properly, it’s also one of the most cost-effective engagement and conversion tools.

That means segmenting your database properly, for example into buyers, sellers, investors, and even further if you have more information. This will ensure we can target emails with the most relevant content for each segment, increasing the conversion rate. By managing your database efficiently, we can welcome, educate, nurture, and convert leads effectively.

For projects with longer sales cycles, such as property developments, it’s the best way to stay connected without being intrusive. It also means that we can keep in front of cold leads via specific content and either move them along, or move them out of, the database.

Content is king in marketing real estate.

It serves many purposes when strategically planned and executed. The style, tone and presentation will position your brand; the topics will educate your market, and the advice and opinions you share will demonstrate your thought leadership. This is the opportunity to showcase properties and build your brand profile. Remember, everything that your prospects see is also a brand touchpoint.

From your audience’s point of view there’s no distinction. The quality of what they are looking at is a direction reflection of the quality of your brand, and an opportunity to win or lose their trust. Quality content plays a valuable role in attracting and nurturing prospects. It opens the door to further engagement and gives you the opportunity to educate and inform your prospects.

Convincing ads bringing them back.

Did you know that only about 2% of your website visitors convert on their first visit. This makes sense given any property transaction is a high-involvement process demanding careful consideration by the prospect.

Remarketing is a way of keeping those visitors interested with strategic campaigns designed to reinforce key selling messages and keep them coming to you until conversion.

Convert more of your visitors to paying clients. 

By deploying tools such as pixels, we can track the user journey through your website and quickly identify any barriers or pain points that your user may be experiencing. We can then make changes to improve your user experience and optimise the conversion rate.

Your users need to be able to move through your site effortlessly, on any device, to the point of conversion. Remember a user experience is also a brand experience – so a core component of any real estate marketing strategy. A bad user experience will reflect directly on your brand perception from that user, something you’ve probably experienced yourself.