Real Estate Lead Generation Agency

Looking to Generate Leads for Real Estate?

Property Hype are #1 for Real Estate Lead Generation

Are You after the best way to generate leads for your real estate business?

Perhaps you’ve had modest success by using a scattergun approach of making cold phone calls, massive letterbox drops, booking local radio campaigns, and the like. But they’re no longer generating enough quality leads. Or you’ve dabbled with some ‘in-house’ digital marketing, but you’re not sure what you’re doing.

It’s Simple – You need our Real Estate Agency lead generation services

At the end of the day, it all feels too hard. Sound familiar? Either way, if you’re pulling your hair out with absolutely no idea where the next quality lead will come from, and you’re not hitting your sales targets, then we can help you. What’s more, we’re confident we can help you achieve spectacular results in a relatively short period of time.

Lead generation for real estate

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Supporting you with Real estate lead generation services

We Help Real Estate, Property Management and Property Development Businesses Get More Leads

Get Me More Leads, Stat

Leads for real estate

We’re in the business of making your business life easier.

If you’re tired of the increasing costs of traditional advertising – and it’s decreasing effectiveness – or if you’ve had little success with realestate.com.au and Domain, and you can feel the energy and enthusiasm draining from you and your sales team, then you’ve come to right place.

At Property Hype, we’re experts in the new generation of effective lead generation strategies driven by our deep understanding of the real estate digital marketing space. This constantly evolving space is also where the vast majority of home sellers, potential landlords, and property buyers like to hang out as well. We know where they are and how to find them. We know how to get them engaged with you for the maximum return on investment (ROI). And that’s just for starters.

We'll show you how to generate more leads in real estate

With A New Generation Of Lead Generation Strategies

Increase Demand

Pro-active Real Estate Demand Generation Strategies

We’ll show you how to get on the front foot – and get that front foot in the front door.

With pro-active real estate demand generation strategies to increase qualified leads, we can get your numbers up, and your name top of mind.

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Bespoke Approach

A bespoke approach to Real Estate lead generation strategy

We’ve never taken a ‘one-size-fits-all’ approach with our clients, like we know happens out there. Instead, we’ll work with you and your team to clearly understand your business objectives, and your budget, to create a personalised lead generation strategy.

Often this means highlighting your local knowledge, your recent successes, and anything that helps to position you as the leaders in your area.

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ROI Secrets

We’ll let you in on our ROI improvement secrets

We know you don’t have money to burn – which is probably what it feels like if your current lead generation strategy is all over the place – so we implement proven strategies that provide outstanding ROIs.

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Lead Quality

Generation of Quality Real Estate Leads is a numbers game

To some extent, lead generation is a numbers game. You don’t know whether it’ll be the 5th, 15th or 115th enquiry that will result in a conversion. That’s why we apply different strategies depending on your business objectives.

Quality leads are more expensive and will achieve faster results, whereas quantity leads can start a conversation you can develop and nurture over time.

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Revenue & Profit

Acheive your growth and revenue targets while maximising profits

Effective lead generation is one of the quickest ways to turnaround your real estate business.

With a little help from you, our team of digital marketing for Real Estate experts can dive into your business to find insights to help you hit your revenue targets and to exceed your growth forecasts.

Longing for Better Real Estate Lead Generation

This is how our lead generation services work

Creating the sales funnel you’ll love

Nothing but the best real estate lead generation services

Are you beginning to dread going into the next sales meeting because you know you haven’t met your sales targets for the month (again)? If so, it’s time to take a good hard at your lead generation strategies. Or better still, let us do it for you. Once we know your business objectives and budget, we can widen your pipeline with high-quality ‘ready-to-commit’ house sellers and landlords. You’ll love the difference we can make to your business, and the speed at which we turn things around.

Across a range of digital marketing platforms

Property leads from sellers and landlords

Home sellers and landlords are two completely different targets. They’re in a psychologically different space, they have different needs, and they’re often in a different position financially too. Interestingly, both home sellers and landlords are heavy users of digital platforms, in one form or other. Our skill is the ability to track them down and develop the sort of messaging that will strike the right notes, while delivering ROI outcomes you never thought possible.

Because your brand is everything

Simply the best way to get real estate leads

When you’re competing against dozens of agents (and hundreds of sales reps) your brand is everything. We’ll show you how to shine in your local market, especially amongst home sellers and landlords. Together, we’ll identify your brand values, and work towards growing your market share through a range of targeted digital marketing campaigns that will establish your brand as ‘numero uno’ in the region.

Nurture your leads, and good things will happen

Real Estate Marketing lead generation… and more

Of course, not everyone is ready to commit, but they’re always ready to be nurtured. One of the keys to effective lead generation through the pipeline is to nurture your leads. We can help you to develop relevant content that proves your credentials in an engaging ‘non-salesy’ way. We can do this by either working with your ‘in-house’ marketing team, or by taking on the digital marketing content role ourselves.

We’ll open more conversations so you can close more deals

When you need more leads for real estate

You know your business inside out. Likewise, we know digital marketing and lead generation inside out (and back the front). This makes us a great fit for you. Our lead generation strategies will open up more conversations so you can ultimately close more deals. At the same time, you can focus on your business, not on your digital marketing. That’s our strength – not yours.

It's time to dominate the competition across multiple platforms

Are you ready to get more real estate leads?

It’s good to have a healthy respect for your competition – but it’s even better to dominate. We can show you how to be the front runner on lead generation to bring more of those elusive home sellers and landlords into your orbit. Time and again, we’ve proven that we have the strategies to grow leads, conversions, and market share for real estate businesses just like yours. And we can do the same for you.

Property leads for developers

Developing Winning Strategies for Project Sales and Property Developers

If you build it, they will come (or will they?)

Property developers are some of the most daring, clever, and optimistic people you’ll ever meet. Often there may be two or three projects on the go, each one worth millions of dollars, all at different stages of development – and lots of ways for something to go horribly wrong.

Maybe you’ve tried marketing on well-known sites like realestate.com.au and Domain, or run a few press ads in the local paper. Or with the help of a marketing firm, you’ve produced attractive brochures and collateral material. But the apartments aren’t moving, which creates a negative snowball effect.

If you’re not generating enough ‘pre-sales’ of apartments, this affects your ability to access the next stage of funding, and you can’t begin construction. Then before you know it, you’re feeling the heat from investors who are waiting for their expected returns to materialise, and you’re way behind with reaching your development milestones. Sound familiar? When there’s millions of dollars invested, and you’re only seeing a trickle of high-quality leads, then you’ve suddenly got a million-dollar problem on your hands. That’s where we come in.

Building leading pipelines

Fill your pipeline with motivated buyers who are in the market

It’s one thing to generate leads, but ideally what you’re aiming for is keen motivated buyers who are ready to jump in early. But where are they?

Part of our skills as digital marketing experts is to separate the wheat from the chaff, and to get you more quality leads to feed into your pipeline throughout the various stages of the development.

Nurturing project leads

Get on-board with online nurturing

Not everyone will be prepared to jump in early. Some property buyers are more cautious than others, especially when they’re being asked to put pen to paper for something they can’t see, touch, feel, or smell.

It’s critical to nurture your leads, and to tap into the hot buttons for how much better their new life could be in your new development.

Low maintenance, views of the river, underground parking, walking distance of Kings Park, and so on.

Generating project hype

Build the hype around your special building project

We can work with you to build the hype around your special building project across a range of digital platforms, delivering conversions for the greatest ROI.

This includes Facebook Ads, Google Ads, remarketing, lead magnets, email nurturing, and more.

Generating leading property strategies

Get in on the ground floor with strategic lead generation

Every milestone in the life of a building project is an opportunity to make some noise, to make some connections, and ultimately, to make some sales.

Whether it’s pre-construction, slab down, release of penthouse apartments, or the actual building completion, we can implement specific lead generation strategies across the various stages of the building to get your building top of mind – and keep it there.

Leading motivated property buyers

Tap into the right markets at the right time

Somewhere, right now, there are motivated buyers who would love to know more about your exciting development. They’re exactly the right buyers, they have the funds, and your apartment complex ticks all the right boxes.

The problem is they’re not aware of your building project at all, or the difference it can make to their life. They just need someone to lead them.

Our skill is to find them for you when it matters most – and that’s now.

Brand building lead generation

Developing your development’s brand

With any new development, there’s always more to it than simply tonnes of concrete and steel. But sometimes when you’re so close to it all, you can’t work out the aspirational little gems of information that make your development so special.

Or you try to cram so much into your messaging that you lose the motivating component that’s so essential to generate buyer interest. Again, we can help you to define your development’s brand, and to identify the key messaging that will resonate the most with your potential buyers.

Generating Leads for Real Estate

Our 10 Step Process

Step One

Let’s start generating more real estate leads for your business

We’re all ears (plus a few warm smiles)

We’re always excited when we have our first meeting with a new client. We never make assumptions about your business. Instead, we’re all ears, plus a few warm smiles.

We’re looking to understand what you want to achieve, the number of leads you think you’ll need to generate based on your conversion rate, and what a great ROI looks like to you.

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Step Two

Get better quality real estate leads by targeting and positioning for your best personas

Your perfect customers are the perfect starting point

We’ll ask plenty of questions (sorry!) including how you’d describe your perfect home seller, landlord, or apartment purchaser. We want to find their trigger points.

What are they looking for? Where are they looking? What are their problems? And what key messages will put your agency or property development front and centre in their minds.

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Step Three

Crafting your winning real estate lead generation strategies

Deciding upon the best strategy

After we’ve digested everything, we’ll get to work on developing the best strategy to meet your key objectives. Sometimes we might suggest an interactive discovery workshop involving your team and ours.

This can often reveal amazing insights into your home sellers, landlords, and apartment purchasers that we can apply to our messaging. Or we can provide you with detailed strategic analysis and recommendations.

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Step Four

Getting more bang from your property lead generation buck

Optimising the conversion rate of your website

Next, we’ll dive into all the juicy detail to help boost the conversion rate of your website. This will likely involve a comprehensive analysis of page visits, form submits, click on links, bounce and abandonment rates, information on return customers, and so on.

All this digging, probing and discovery is right in our wheelhouse. We get excited about it because we know by making changes – whether they’re visual, text-based, or a more user-friendly experience – can make an enormous difference to your lead generation success.

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Step Five

Capturing in-market real estate demand with search engine lead generation marketing

Search engine campaigns

One of the quickest ways to make a difference to your lead generation success is to implement an effective search engine campaign. It’s not a silver bullet, but when executed well, a strategic search engine campaign will get you quick wins for a faster ROI. We can show how.

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Step Six

Generate more demand with organic and paid real estate social media lead generation campaigns

Lead generation campaigns across social media

Almost every social media platform is a potential opportunity for real estate lead generation. If you’re dabbling in it now – maybe running a Facebook page and adding a few posts here and there – it might be time to crank things up.

We’ll look at every platform based on what we know about the habits of home sellers, landlords, and apartment buyers. This includes Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, and more.

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Step Seven

Ramp up your real estate lead generation efforts with middle and top of funnel strategies

Lead magnets to attract middle of the funnel leads

It’s amazing what a free item or service can do to generate leads. Whether it’s a newsletter, a brochure, or a free consultation, lead magnets can pull in all sorts of middle-of-the-funnel leads, which then allow you to start a conversation.

Of course, lead magnets can be rolled out across social media, as well as being promoted on search engines.

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Step Eight

Convert cooler leads into red hot prospects through lead nurturing

Nurturing your new real estate leads

Once you’ve started to generate potential new leads, you’ll need to keep them interested. This is where remarketing and email campaigns are so effective.

By nurturing your new leads, and engaging with your potential home seller, landlord, and apartment buyers in a friendly and informative way, you’re building a rapport so that when they eventually arrive at that critical question of ‘who do I choose?’, they choose you.

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Step Nine

There’s a better way to generate more real estate leads

Build out other digital marketing strategies (SEO)

There are lots of different strategies we can implement to achieve the lead generation results you’re looking for. Top-of-the-funnel leads are easier, bottom-of-the-funnel leads are harder – but it’s all doable.

For instance, we include SEO for Real Estate as part of the lead generation mix if we think it’s the right thing to do.

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Step Ten

Its time to switch from passive to active lead generation for your real estate business

Analyse. Optimise. Increase.

Almost everything is measurable in the online world (and that’s exactly how we like it).

Once we’ve implemented a lead generation strategy, we can quickly see the results against an agreed set of benchmarks. We can do the analytics, diving into all the detail to optimise the effectiveness of your campaign.

After a week or two, if it’s not getting the leads we want, we may decide to tweak the messaging. There’s always an element of trial and error with any campaign). But this works to your advantage our aim is always to optimise your lead generation and to increase your ROI.

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Real Estate Lead Generation Services

Providing real solutions for your real estate lead generation challenges

Your real estate business survives and thrives on your leads. Leads from past customers, as you deliver great service. Leads from referrals, as your team and past customers, talk about the great work you do. Leads from your traditional marketing activities while you continue to invest.

As the business owner, sales manager or marketing manager, your job is to ensure your company receives enough leads to meet your goals. We’re your competitive advantage.

As one of Australia’s most awarded full-service web development and digital marketing agencies, we’re solving real estate lead generation problems for businesses like yours every day. Here’s how we do it.

Get more real estate leads from your website

Your website is the first opportunity for a conversion (let’s make it count).

Your website is one of the biggest marketing tools you’ll have at your disposal. But it’s not about having pretty pictures, stylish fonts, and shouting from the rooftops how good your business is. The strategic purpose is to drive conversions. So before spending money to direct additional traffic to your website, which is easy to do, we want to make sure your website landing pages are doing what they’re supposed to be doing. Which might be a little harder. We look at what closely at what your website is saying about you. How can we say it better? What’s the user experience? How can we make it better? What’s the call to action? How can we make it better? The good news is that we can help you with this fiddly but essential work to drive your conversions through the roof.

SEM Lead Generation Campaigns

Finding home sellers, landlords and apartment buyers when they’re in the sweet spot.
New home sellers, landlords, and apartment buyers are coming in and out of the market all the time. The challenge is to find them when they’re in the sweet spot – ready to commit.

The challenge is to find them when they’re in the sweet spot – ready to commit. By implementing a strategic Search Engine Marketing Campaign (SEM) we can be in their face (in the nicest way possible, of course) right when they’re searching for agents or building projects just like yours. Through a combination of Google and Microsoft ad placements, we can turn prized ‘bottom-of-the-funnel’ leads into high conversions.

Lead Generating Social Media Campaigns

It’s time to get creative with social media.
To gain traction on social media, it’s not enough to merely have a presence – you need to create a ‘wow’ factor. This means getting creative with videos and visuals, introducing movement on screen, graphics, and sound effects to help showcase your brand.

At the same time, demonstrating your creativity, innovation and personality is a way of proving that you understand the social media platform you’re working on (big tick), as well as embedding your brand into the hearts and minds of home sellers, landlords, or apartment buyers (bigger tick). Don’t worry if you’re not a creative guru type – we can work with you to develop regular posts that cut through the clutter, and that can be extended across a range of social media platforms.

Lead Generating Remarketing Campaigns

Stay top of mind with effective remarketing.
Whenever you’re making a big decision, it’s human nature to take your time before committing. It’s the same for the vast majority of potential home sellers, landlords, and apartment buyers – conversions take time.

What’s important is that you’re there throughout the journey, slowly but steadily building your credentials, adding engaging and relevant posts, emails, e-newsletters, ads, and more that keep you top of mind, week-in-week-out. This is where social media remarketing and google remarketing play a critical role. To see how this longer game strategy can work spectacularly for your conversion rates, talk with us today.

Email Marketing

Understanding the email marketing funnel
Let’s start with a crazy statistic – the number of active email users is expected to reach 4.3 billion in 2023. That’s a pretty significant resource you can tap into 24 hours a day, 365 days a year.

In fact, you’ve already got an email database you can begin to mine. It’s a combination of cold and warm leads. But here’s the catch – you’ll need to have something to say. By creating relevant and engaging content that resonates with potential home sellers, landlords, and apartment buyers, you’re off to a great start. Then there are other clever tricks like adding a call to action to guide warmer prospects further down the conversion tunnel. For more proven strategies on how email marketing can play an integral role in driving conversions, talk with the online marketing experts at Property Hype today.

SEO Lead Generation

Generate leads by snaffling relevant and qualified visitors from search engine result pages.
Search Engine Optimisation (SEO) is one of the great wonders of the digital age. It enables you to generate hundreds of leads from complete strangers.

Like magic, they’ll arrive at your website at all hours of the day or night, and then you’ll only have about 15 seconds to make an impact. This means your site needs to look professional, the content needs to be relevant and engaging, the landing pages easy to navigate, and more. Above all, it’s about providing an optimal user experience that enables you to snaffle relevant and qualified visitors into your conversion funnel. Effective SEO strategies provide a great ROI and are a passive but constant lead generation stream.

Content Marketing Lead Generation Campaigns

Win their trust or lose the lead
Content marketing is another effective way to generate new leads, and we’ve got some spectacular case histories to share. But it’ll only work if the content truly aligns with the needs of your home sellers, landlords, and apartment buyers.

But it’ll only work if the content truly aligns with the needs of your home sellers, landlords, and apartment buyers. That’s why it’s vital to understand the problems of your target market. Then you can cleverly flip this on its head by providing solutions. Of course, if you’re starting from a low level of awareness, or buyer interest, it may take some time for you to win over their trust – just like it would in any meaningful relationship. They key is make sure your content is always informative, engaging and totally focussed on the needs of your audience.

A Different Approach To Lead Generation For Real Estate

It's Time to Experience the Property Hype Difference

We’re different to other real estate lead generation companies because we don’t just do real estate. In fact, we’re so well known for our outside-the-box thinking that we’re often called up to work on the most challenging and interesting lead generation campaigns. This is why our playbook is different while some of the tools we use may be the same. After all, how can you expect different results if you keen on doing the same?

Choose a leader in marketing

More Effective Real Estate Marketing Strategies

Choose a leader in real estate digital marketing for to drive your lead generation strategies

Effective ongoing lead generation campaigns are a never-ending challenge for real estate agencies and property developers. New leads are the lifeblood of your business. But the reality is they’re not easy to find, let alone convert.

And when you’ve got 101 things on your plate, chances are your lead generation strategy isn’t getting the attention it deserves. That’s where we come in. We know what works in the digital online space to generate leads in the real estate industry. What’s more, we’ve got some jaw-dropping results to prove it.

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Less guesswork, more leads

Australia’s Number One Real Estate Lead Generation Team

It’s time to stop the guesswork, and start taking back control
Our professional team eat, drink, and sleep digital marketing.

After some initial discussions with you to understand your business priorities, we’ll determine the right platform and strategy to generate new leads to attract home sellers, investors, and buyers for the greatest ROI.

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Awarded and applauded

Award Winning Property and Real Estate Lead Generation Campaigns

Often awarded, regularly applauded. We’re recognised for phenomenal lead generation results.
We’re all pretty chuffed at the prestigious awards we’ve won for the digital marketing campaigns we’ve been involved with over the years. To know we’re leaders in this seriously competitive space is a great feeling, but that’s not why we get up each morning.

The real buzz and excitement for us is when we talk with clients who are over the moon with the success of their latest lead generation campaign, or whatever the project may be. We’re confident we can achieve something equally spectacular for you.

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How to find real estate leads

Here's How It Works

Let's start something amazing

At Property Hype, we’re a naturally curious bunch.

We’re keen to know as much as you’re willing to share about your business, your objectives, and your ideal home sellers, landlords, and apartment buyers.

If we ask a lot of questions, you’ll need to forgive us. Often these discussions will reveal powerful insights that enable us to deliver the best digital marketing strategy for you.

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Bespoke Strategy Development

With a custom approach to generating real estate leads

We can create a personalised strategy tailored to your needs and timeframes.

Attracting top- and middle-of-the-funeral leads is more straightforward than bottom-of-the-funnel – but we always like a challenge.

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Landing pages that work harder

Because they’re optimised to generate more leads and enquiries

We’ll make sure that interested, but not yet committed, home sellers, landlords, and apartment buyers are not leaving as soon as they hit your landing pages.

We’ll look at the messaging, functionality, and user experience with a primary focus on lifting conversion rates.

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Platforms that will work for you

Because we know how to get you more real estate leads

You don’t need to be everywhere on social media – you just need to be where your targets will be found more often.

We can provide strategic targeting across the key platforms we know will work for you.

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Creative imagery and persuasive messaging

Optimised for real estate lead generation

Digital marketing is exploding. But with so many messages competing with each other, it’s easy to get lost in the crowd.

We can develop creative imagery and persuasive messaging to create an instant ‘wow’ factor to ensure your digital market stands out in the crowd.

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Lead magnets that have real pulling power

Generating more real estate leads while demonstrating your expertise

We love the inclusion of lead-magnet campaigns as part of an overall digital marketing strategy.

We’ve seen first-hand how they can transform lead generation numbers and conversions in a short space of time. And we can do the same thing for you.

To get a sense of their incredible pulling power and ability to drive sales, have a look at How to Create A Lead Magnet That Helps Make Sales.

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The funnel you’ll love

A real 24/7 real estate lead generation machine

Strategically placed paid ads can make lead generation happen really fast, adding new home sellers, landlords, and apartment buyers who are in the ‘sweet spot’ to your conversion funnel.

We can even set an agreed monthly budget, measure the response, and make tweaks to the messaging if necessary.

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Remarketing and email nurturing campaigns

Getting you more from the real estate leads you generate

Once you have a potential home seller, landlord, or apartment buyer in the conversion funnel, you need to do all sorts of clever marketing things.

We can show you the secrets for implementing successful remarketing and email nurturing campaigns that progress your targets through the conversion tunnel, ultimately to a sale.

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Our Real Estate Lead Generation Results

Don't just take our word for it...

Trent Fleskens

Strategic Property Group

Straight To #1 In Google

“No project or challenge is too hard. Engaging Property Hype has kept my business on the forefront of modern marketing strategies, and our performance has reflected. Whether it’s paid advertising or sending our forgotten website presence straight to #1 organically within a year of engagement, I can honestly say I never believed Property Hype could achieve what they have for my business. They proved me wrong again and again.”

Lisa Larsen

Benchmark Property Management

Grew Business By 1/3 In Under A Year

The results were well beyond our expectations. We grew by 1/3 within 12 months. Besides this, the relationship with Property Hype has been very professional, consistent, and has continued to build over time. We have recommended them to several other businesses and wouldn’t hesitate to recommend them again.

Nick Shinner

Op Properties

Development Sold Out In Record Time

The response we managed to obtain through the digital marketing implemented by Property Hype was essential in achieving the high level of sales success on the project. In fact I would say it was surprising even, both in terms of the quantity, but more importantly, the quality of the leads received. Plus backed up with great service.

Here's what our experts in property development, property management and real estate lead generation have to say

Real Estate Lead Generation FAQs

Can you generate leads for real estate for free?

Yes, you can generate leads without paying for media, such as through an excellent organic social media strategy, content marketing, SEO, and email marketing. However, to get value from these, you’ll likely need to pay the consulting fees for an experienced digital marketing agency to implement these. These strategies can be challenging to control and take a while to generate leads, so they work best in conjunction with paid campaigns, allowing you to quickly scale up or down based on ad spending and optimisation techniques.

How do you generate leads for real estate online?

Leads for real estate are generated on digital marketing platforms. Lead generation strategies involve the creation of sales funnels that target property sellers, landlords and property development buyers at different stages of their buying journey. These sellers, landlords and development buyers are targeted with a range of demand generation and demand capture tactics using persuasive creative that positions your agency as the best solution for their needs.

How do you get real estate leads for new agents?

Positioning and branding are critical when generating leads for new agents as you’re essentially selling yourself as the best person in your region. Once your unique selling proposition is clear, and we’ve defined your perfect sellers, you can create a multi-channel strategy compelling them to contact you.

What are the best platforms for real estate lead generation?

Different companies will see different levels of lead generation success across different platforms. The best lead generation platform for one real estate business may differ from the best lead generation platform for another. For example, one development may see stronger ROIs across Facebook campaigns, but another might have better ROI across Google. For driving real estate leads, Facebook Ads and Google Ads are typically the stronger ones, but a successful account will run these in conjunction with other strategies such as remarketing and email marketing for the best result.

What is the best lead generation for real estate?

The best lead generation for Real Estate is where you get high-quality leads for a great CPA that your sales team can close easily. This lead generation will correctly sell your services/development and provide realistic expectations so that once they convert, they will continue to have a good experience. The best lead generation is predictable and scalable, and one you don’t need to spend too much time on (because you outsource to an agency like us).

What are the challenges in lead generation for real estate?

Real estate is a highly competitive industry often restricted to a small geographic region. It’s also an industry that is very volatile that can be affected by changes in interest rates, government grants, the economy, and other environmental changes, so the challenges for generating leads for real estate businesses are significant. Lead quantity, quality and cost can also vary considerably. It’s important to make sure you take on an agile approach to your campaigns, adjust strategies based on market conditions and seize new opportunities.

How do you qualify leads in lead generation

The only way to effectively qualify real estate leads is to actively work closely with the business owners, sales managers and salespeople who are responsible for following these leads creating a sales and marketing feedback loop.

What types of real estate leads can you generate?

We can get cold, warm, and hot leads through different strategies and often recommend doing this to keep the pipeline full. This can include lead magnets to educate and raise awareness for those towards the top of the funnel, and compelling advertising and remarketing for those actively looking for your services at the bottom of the funnel. Leads can be enquiry form submissions, downloads, appointment requests, phone calls, emails, and more.

How can you generate more property management leads and management agreements?

You can generate more property management leads and management agreements by deeply understanding your target market and the nuances of the various segments and personas within in. This enables more compelling campaigns that target new landlords looking for their first Property Management company and who need education about the process differently to landlords who are having an average or bad experience with their current Property management company who may want a painless experience when switching.

We do real estate marketing lead generation

For Australia's most successful Real Estate Agencies, and Property Management and Property Development companies

We’re here for you when you absolutely, positively need new leads (and fast).

Sales Agents

Lead Generation for Real Estate Agencies

Connecting you with more sellers, bringing you more listings
Do you feel like you’re chasing your tail when you’re chasing new leads for home sellers? Are you tired of the soaring costs of advertising in realestate.com.au and Domain, and only ever seeing ‘ho-hum’ results? Or are you dipping your toe into digital marketing without a clear strategy for what it is you’re doing, or an understanding of all the possibilities that digital marketing offers for lead generation? If so, you’re not alone.

We hear these stories all the time. We know how much it can affect the morale and retention of your sales team, especially when your competitors are making serious inroads into your market share via digital marketing. When you absolutely, positively need new leads (and fast), we can tailor a specific digital marketing strategy for you that can get things moving in the right direction with leads and sales.

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Property Managers

Lead Generation for Property Management Companies

Connecting you with more landlords and property investors, building your rent roll
Property management is the engine room of your real estate agency. When it’s purring, and you’re bringing in new properties to your portfolio on a regular basis, that’s when you know your lead generation strategies are working. Conversely, when the leads begin to dry up, and you’re not getting the rollovers you once did, then you’ve got problems. Not the least of which is cash flow. Our team of digital marketing experts can show you how to generate new leads in all sorts of ways, and to attract more properties, and landlords, your way.

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Property Developers

Lead Generation for Property Developers

Creating and capturing demand for your off the plan apartments or property developments

When there’s millions of dollars involved in a property development, and your leads are drying up, what do you do? Perhaps you’ve tried the obvious places, including Realestate.com and Domain, to generate leads. But it’s just not working. Even worse, you can feel most of your warm leads turning cold, your stress levels rising, and your investors becoming impatient. But here’s the reassuring news – motivated local and interstate apartment buyers are out there now, and we know where to find them. Regardless of the market conditions, we can implement a range of effective digital marketing strategies that will pull more potential buyers into the conversion funnel than you could ever imagine.

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Lead Generation for Real Estate Businesses

That really will make a difference

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Better leads for your real estate business

And here's what else you get

Real Estate lead generation strategy

We’ll develop a tailored strategy that’s right for you

We’ll never go in with preconceived ideas about the strategy that’s right for you – that’s not how we work. Instead, we make a point of getting to know your business, your budget, your ideal client, and whatever else you’d like to share before we do anything. After these initial discussions – be prepared for lots of questions – we’re confident we can develop a strategy that’s tailored perfectly for you and uses the right platforms for the maximum ROI.

Stress Free Property Lead Generation

Relax. No nasty lock-in contracts.

Be wary of any digital marketing company that includes ‘lock-in’ contracts as part of their business model. We know they’re out there and we don’t work like this. Never have, never will. Instead, we’re more than happy to be judged by the results we continually achieve for our clients. We believe that by doing what we say we’ll do for clients, and getting results they’ve never achieved before, they’ll stay with us.

Real CRM integration for leads captured

How to avoid customer relationship mismanagement

With so many lead generating mechanisms, your critical CRM can easily turn into customer relationship ‘mismanagement’. We can show you how to seamlessly integrate your CRM and real estate platforms into an even more effective sales tool that stops home sellers, landlords, and apartment buyers falling through the cracks.

Real Estate Lead Quality and Quantity

Reporting and analysis on the metrics that matter

There’s nowhere to hide with digital marketing strategies, and that’s the way we like it. Almost everything is measurable, which is a huge advantage over more traditional forms of marketing. We can organise weekly or monthly reporting of each platform to focus on the real metrics that matter to your bottom line. This includes genuine leads – soft, warm, and hot – plus costs per lead.

You'll get more real estate leads

And enjoy all of these benefits that come with them

Leads on auto pilot

New leads without you lifting a finger.

With some tinkering to your website and digital marketing platforms, and possibly a few dollars thrown at strategically placed paid ads, we can start to generate more leads without you lifting a finger.

It’s like ‘leads on auto pilot’ that keep ticking over 24 hours a day, magically drip feeding into your conversion funnel.

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Save time to focus on building relationship

You can’t do everything (so leave the lead generation stuff to us)

Lead generation is not something you can do when you’ve got a spare moment. Let’s face it, you’re flat out as it is.

Give yourself more time to focus on building relationships and closing deals by getting us on-board to implement proved lead generation strategies that build your number of leads.

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High-quality leads

High-quality leads comes from high-quality strategies

If you’re after high-quality leads (and frankly, who isn’t?) then you’ll need a high-quality strategy. You might have to kick in some coin towards paid ads strategically placed across various platforms – but not necessarily.

It all starts with an initial conversation, and then we’ll get cracking on developing a strategy that separates the wheat from the chaff.

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Less guesswork, more sales

Predictable leads, sales and, cost per acquisition (CPAs)

While digital marketing campaigns may be an inexact science, you’d be amazed at how accurate they can be as a predictor for future leads, conversions, and sales.

To see how quickly we can develop a strategy that will make a big difference to your lead generation funnel and can reduce your overall CPA, call the team at Property Hype today.

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Surf the sales pipeline

Keep your sales pipeline full with new leads

For real estate agent and project marketers, there’s nothing more exhilarating than surfing the sales pipeline. We can keep you riding the wave of new leads, conversions, and sales that will come your way through clever digital marketing campaigns that are measurable, affordable, and right on the money.

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Increase sales and revenue

Proven lead generation strategies to increase sales and revenue

Time and time again, we’ve proven that our lead generation strategies can have a positive snowball effect for businesses just like yours.

At the end of the day, more leads – cold, warm, and sizzling – means more sales and revenue. The sooner you call us the sooner we can make it happen.

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Lead Generation Packages for Real Estate agencies

Choose the package that’s right for you

Package One

Together, we might decide that a social media lead generation campaign is the way to go. This will include a combination of paid and organic social media messaging to generate leads.

Package Two

Or we might focus on driving new leads via SEO, or SEM, or both!

Package Three

Another option is to look at your website landing pages, and get that working harder for you, especially your conversion components.

Package Four

Or together we decide that you need to go hard, and we combine social, SEM, SEO, content, remarketing, emails (and so on) into a powerful multi-channel lead generation campaign.

Real Estate Lead Generation and Marketing

That really will make a difference

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Meet our Real Estate Lead Generation Super Stars

About Us

We’re leaders in lead generation strategies

We know the digital marketing space inside out. We also know what works when it comes to lead generation strategies in the real estate industry. The customers you’re chasing – home sellers, landlords, and apartment buyers – are out there now.

Many are in that ‘sweet spot’ where big decisions are being made, which can turn into sales for you. We can show you how to find them today.

With a world of experience in the world of online marketing

We’ve been working in the online marketing space for ages. In that time, we’ve worked with all sorts of clients faced with the same sorts of challenges. Invariably, lead generation is right up near the top of the list, especially with our real estate clients (and rightly so).

It’s critical to your long-term success, and when you get it right, your business can be totally reinvigorated, more leads, more sales, more revenue (and oddly enough, more fun). Let us show you how today.

Real Estate Lead Generation Awards and Recognition

We don't chase awards but we've won a few

There are thousands of marketing agencies in Australia, so how can you be confident in choosing the right one?

While sharing in our client’s successes is our number one reward, industry awards demonstrate how others think we stack up against the rest of our industry. And they seem to think we are doing pretty damn good!

It means we must be doing something right in the eyes of panels of judges and competitors and that you can be confident you’ll be making the right choice for your lead generation agency. Check out just some of the many awards we’ve won together with our parent agency Living Online.

Still hunting for the perfect real estate lead generation agency?

We've got you covered.

Get in touch today for a discussion on how we can can help you get more real estate, property management and property development leads.