SEO Agency for Real Estate

Real Estate SEO gives you more...

More exposure, more interest, more traffic and more leads

Real Estate Agency SEO

Get more listings
by dominating your local area.

Your real estate SEO strategy will help you appear at the top of search engine result pages when your local sellers are searching, positioning you as the undisputed local leader.

Property Management SEO

Grow your rent roll
by closing more property management agreements.

Property Management SEO positions you as the leading brand and captures more demand from rental owners looking for something better.

Property Development SEO

Sell developments faster
by educating, creating remarketing audiences and generating more leads.

Property Development SEO supercharges your funnel – creating greater awareness of your development and driving more traffic to your project website.

Leads are the lifeblood of your real estate business. We know how to find them and have proven Real Estate SEO Strategies to get you more.

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Deep knowledge, extensive experience and proven track record in Real Estate SEO

Our clients’ success speaks for itself.

44%

Increase in property portfolio for one of Perth's leading specialist property managers

96%

Increase in high quality bottom-funnel lead enquiries for a leading development project marketing company

1428%

Increase lead to sale conversions for a luxury development project marketing company

Over the years, we’ve helped property managers, real estate agencies, project marketing managers and developers exceed their business goals when all else has failed.

What differentiates us from our competitors is our wealth of experience, expertise and technical know-how in real estate SEO. And we have the track record to prove it.

Australia's Best SEO company for real estate

Proud To Have Been Trusted By

You Can Benefit from Estate Search Engine Optimization?

Property Hype and SEO Are The Powerful Growth Engine Behind These Types Of Real Estate Businesses

Real Estate Agents and Property Managers

SEO Services for Real Estate

Tap into new sources of leads for sales appraisals, sales listings and property management agreements

You know your business needs a constant stream of leads for revenue and growth. You also know how hard it is to juggle everything you must do in your business, without worrying about where your next listing is going to come from.

Our SEO Strategies ensure sellers, owners, and investors can find you easily. Plus, they complement any marketing activity you are already doing, increasing effectiveness and ROI.

Our team will help you get your website, your campaigns and your marketing working for you like it’s supposed to.

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Real Estate Project Marketers

SEO Services for Project Marketers

Increase volume and reduce overall average of cost of leads for your next project or development

Successful project marketing means generating the number of leads you need at an acceptable cost per acquisition.

The ability to deliver the number of quality leads you need and to convert at every level of the funnel is a key strength of Property Hype. We use an integrated, multi-channel approach, that includes SEO as part of a comprehensive digital marketing strategy.

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Property Developers

SEO Services for property developments

Increase website traffic and development presence and capture demand from your competitors marketing efforts

Marketing a development presents a number of unique challenges we are well used to overcoming. The most obvious is the fact there’s often no physical product for buyers to see and feel. Then there’s the fact a development’s website is relatively short-term, because it serves no purpose after the development has been sold.

This is where good SEO is vital. You need to rank high and fast on the Search Engine Results Pages (SERPS) so your buyers can find you quickly. You need to show up when buyers are Googling your name, particularly if there is a lot of competition in your development’s area. A lost opportunity is a lost sale.

There’s no point in spending marketing money creating awareness if you don’t show up when your buyers search for you. There’s also a high probability that your competitors’ developments will appear as part of their SEO Strategy.

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Real Estate SEO Marketing

Location, location? Yes position does matter. Here's why!

SEO for Real Estate

Someone's getting the enquiries. Why not you?

Growing your sales funnel beyond your existing client base and referral relationships requires you to attract new customers constantly.
Every Real Estate Agency territory, or catchment, contains a cohort of potential customers who do not have an agency relationship or are looking for a change.

SEO is one of the most effective tactics for reaching these homeowners looking to sell and owners/investors looking for a property manager and driving them to your website when they have the greatest need or intent. It’s a no-brainer, really, for if you aren’t attracting them, someone else is.

Real Estate SEO Builds Trust

Demonstrating expertise, authority and trustworthiness through a ubiquitous digital presence

Sellers and owners are looking for cues and the reassurance that you know your local area and have the experience and expertise to help them. They need to trust you; The more ubiquitous your digital presence, the more often they see you and are impressed by you, and the easier it is to find you, the greater the chance of you receiving their attention, lead or enquiry.

SEO is a potent medium-term strategy for helping your real estate business appear higher in search rankings when someone is searching in your service area and demonstrating your expertise, authority and trustworthiness.

Increased trust and a more comprehensive online presence translate to a greater number of engaged and receptive website visitors. Couple this with an impressively effective website, and you’ll dominate your competition and reap the rewards you deserve.

Real Estate SEO Builds Brands

Who says you can't build your business and your brand at the same time ?

Every time your audience sees your name, you’re building your brand profile. It’s much harder to convince someone you’re a local area expert if you don’t appear near the top of the page when they search your area. The chances of a click-through decrease the lower your business is ranked. Increasing your organic search ranking increases your click-through rate because it’s easier to find you.

An effective SEO strategy presents you to sellers and owners who may not have been thinking about you. Our team will help you build your profile, your audience and your business with an SEO strategy tailored to your business in your local area.

The Real Estate SEO Experts

Just imagine having Australia's best and brightest SEO for Real Estate talent on your team!

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Real Estate SEO Services

How SEO works for Real Estate and Property Management Agencies and Property developments.

Requirements Gathering

Real Estate SEO Discovery

Understanding your business

The first step in developing your SEO strategy is to arrange a meeting to understand your business, marketing goals and customers.

We’ll give you a high-level understanding of how much traffic you are getting, how your customers find you, what search terms they use, and how you are stacking up against your competitors.

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Competitive & Market Analysis

Real Estate SEO Competetive Analysis

Analysing your market and your competitors

The next step is detailed research and analysis of your market and competitors. We look at the keywords used in your business, market segment and local area to see how customers find you and your competitors.

This stage will help quantify the size and difficulty of the SEO opportunity, reveal the search terms that are more relevant for your business and achievable to rank highly, and we’ll use data to demonstrate the differences between the words you think customers are using, and the ones they actually use.

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SEO Audit

Real Estate SEO Audit and Gap Analysis

An SEO Audit to uncover gaps and quantify opportunities

While this is happening, another part of our team will conduct an SEO audit of your existing website. This is important because your content really has two audiences. One is human, such as your sellers, investors, or apartment buyers. The other is technical, the search engines themselves, like Google or Bing. For your site to be fully optimised for maximum performance, your content needs to work with both. Google likes content its audience likes to see and interact with because it keeps them online for longer, which then increases the opportunity for Google to advertise to them via their own advertising channels.

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SEO Optimisation

Real Estate SEO Optimisation

Optimising your website and digital presence for world dominance and market success
Once we know where the gaps are between what you are doing and what you should be doing, or between your content and your competitors, we’ll develop a tailored SEO strategy to take your business forward.

We’ll target the keywords that drive the most leads and create a content plan designed to convert quality leads from your website.

We also take a detailed look at what’s happening at sites where your target audience may go to read or share opinions, such as property blogs (known as off-site). The off-site optimisation is designed to create links back to your site. For example, you may give your expert opinion in a blog about how to prepare a home for sale, which then links back to your site. Building these off-site links creates more paths back to your site and builds your brand profile in the minds of potential customers and Google.

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Review & Refresh

real Estate SEO Reporting and Analysis

The Review, report and refresh process for sustained performance
Reporting and analysis play an important role in SEO. Progress is a dynamic and non-linear process, so we need to know what’s working and what isn’t, how much traffic is being attracted, and importantly, how many leads are being generated, to maximise your investment.

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Expert Real Estate SEO Services

Longing for A Better Real Estate SEO company?

On-Site SEO

When sellers, investors or owners are searching for someone who can help, they’ll enter keywords in their search bar. This might be something like ‘best real estate agents Carine’. Or they might type a more general term first like ‘best real estate agents north’ and then narrow their search from there. As part of your SEO strategy, we look at the keywords and search terms used by your audience. Then we look at your website to ensure it’s optimised by including those same keywords and search terms. This makes it much easier for them to find you by dramatically improving your search rankings at the same time. As visitor traffic and time spent on your site increases, so does the opportunity to create more leads and conversions. Google ranks sites where visitors spend the most amount of time more highly, so the longer you can keep visitors, the better.

Optimising the content on your site is more than just filling your pages with keywords (called keyword stuffing). Google’s AI technology is on to this, and it doesn’t work. Optimising is a technical process that involves things like a review of headings, title tags, meta descriptions, content pages and their actual content, plus a lot more detailed technical process. We do it all for you, leaving you to focus on your business.

Off-Site SEO

Off-site, or off-page SEO, is what we do to increase traffic from other places to your website. The reason for this is simple. Google likes sites that its visitors like and the more visitors like a site, the greater its ranking. We build traffic by using backlinks to your site from a range of quality sites. This builds your brand reputation with both your audience and Google. It’s an integrated approach that includes blog posts, social media marketing, industry listings, independent reviews and guest content from you. The essential component for off-site SEO is high quality content that will be valued by your audience. Your professional views and opinions will attract more genuine visitors back to your site, which will be noticed by Google and improve your ranking.

Technical SEO

Technical SEO is where we make sure everything on your site meets the technical recommendations of the search engines and that your site works seamlessly across all devices. Your sellers, landlords, owners, investors or apartment buyers expect a seamless experience and Google rewards sites that deliver. This is where detail is everything. We look at how long your site takes to load, how it loads across all devices, the size and type of images you have, how they appear, how your video works and how long it takes to view. Then there’s a list of what we call web vitals, which we’ll we go through to diagnose any issues that may penalise you.

SEO Content Marketing

High quality traffic comes from high quality content tailored to the audience at each stage of the funnel. This increases the chances of converting a visitor into a customer. Your content marketing strategy needs to connect and engage them quickly. We look at your on-site content to see whether you need to rewrite anything or add new pages, such as video or perhaps new images. At the same time our team are looking at where you are or should be off-site.

It’s important to maintain a consistent brand voice across all your content to help differentiate you from your competitors and leave the impression you want your audience to have. If you want to be seen as a leader, the tone of voice, authority, and information you use should reflect your leadership position. Our approach is collaborative and flexible. We can work with you to help you create and publish content, or we can do it all for you.

Local SEO

Most businesses in the real estate industry operate in specific geographic areas or regions. When someone searches using a local reference, Google will display three high ranking local businesses first. It’s called Google’s Local Pack or Google 3 Pack. If you’re positioned as the local leader, or you want to be, then you need to appear here. It’s a great opportunity to get in front of sellers, owners, investors and landlords ahead of your competitors. We will optimise your Google My Business profile to ensure you appear in the 3 Pack. This may involve reviewing your content and user experience as well as including current reviews.

SEO Audits

This is where we find out what’s not working and why, and what the opportunities are when we fix it for you. Our SEO team has been independently ranked as one of the best on the planet and has delivered outstanding results for clients whose sites were falling off the rankings cliff or just not working hard enough. The discoveries they make during an audit of your website can, and have, led to a dramatic turnaround in SEO performance. The follow-on increase in traffic and conversions have been a game changer for many businesses like yours. We look at everything and anything that effects SEO performance, from content and security, to social media and off-site activity. It also includes whether or not you are being penalised by search engines for something you may not even be aware of. The gaps identified during our SEO Audit will inform your SEO Strategy and become opportunities to drive business growth. .

SEO Migration

If you change your business name you will need to change your domain name. You may also decide to have a new site designed or move to a different hosting platform. What happens to the SEO of the existing site that’s working so well? How can you migrate to the new site without dropping in the rankings and starting all over again? How much traffic will you lose? The simple answer is to leave it to Property Hype. We have the experience and the expertise to plan a successful migration where you’ll retain your rankings, retain your website authority and be in the best possible position to start increasing traffic to your new website.

Google Reviews Strategy

Positive independent reviews, like Google Reviews, create a very high level of trust and communicate that you know your business very well. This is because they have to be earned and the only influence you have is the behaviour and reputation that create the users’ brand experience. They position your brand as an authority or leader worth giving time to. A Property Hype Google Reviews Strategy will show you how and when to engage your customers in order to generate more reviews.

REAL ESTATE SEARCH ENGINE OPTIMISATION

Our 7 Step Process

Our job is to find out why your SEO isn’t delivering, or to make it work harder. What’s causing your ranking to drop instead of rise, or not improve at all? How can we improve your SEO in order to deliver the crucial lead generation your business needs?

Step One

It begins with your team of experts
We’ll arrange a meeting to ensure we understand your business, your market and your competitors.

We also need to know where you’re at with your current SEO and other marketing activity, to find out what’s working, what isn’t, and what your expectations are. To get your business back on track quickly, we’ll bring in a team to work on all the essential areas at the same time.

The combination of their proven strategic and technical expertise is focused on generating the leads you need.

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Step Two

SEO Audit
We’ll do an SEO Audit which looks at your Onsite SEO, Off-site SEO, and Technical SEO.

The audit includes looking at the keywords and search terms your competitors use before we make any recommendations. At this stage, our team is looking for other ways and other words that may be just as effective but not used by your competitors

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Step Three

Onsite SEO for peak performance
With the Onsite SEO, we look at the front end of your site, which is everything your visitors see. We need to know how they move through your site, what they’re looking at, how long it takes to find what they’re looking for, and whether your site meets Google’s expectations of what a positive user experience is.

This is important because the reward for meeting, or exceeding, Google’s expectations is a better ranking. We know what Google’s expectations are, and how and when they change, so you can just leave it to us.

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Step Four

Technical SEO, configure for success
For the Technical SEO, we look at the back-end of your site. This is vital to ensure things like page URLS are configured properly and not duplicated, and that visitors and search engines can find the pages you want them to see.

We also check things such as speed and website tags. It’s like a tune up for your site to keep it performing smoothly.

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Step Five

Off-site SEO build your reputation
The purpose of Off-Site SEO is to create backlinks, which are literally links back to your site from other sources.

A combination of sources is the most effective and while you may be doing some of this already, our team will search and find all the places you should be to complement any activity you are already doing. This includes blogs, review sites, industry directory listings and social media.

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Step Six

High quality content to attract and engage your audience
All of this is held together by high quality, engaging content that is of value to sellers, owners, investors and apartment buyers. With engaging content, you’ll be rewarded by the search engines and by the quality of leads you attract as your visitors will be more likely to have a genuine interest in you.

Your brand voice plays a key role in Off-Site SEO. It’s important to have a single recognisable voice wherever you are, to reinforce a consistent brand perception with your audience.

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Step Seven

Successfully compete against industry sites while still using them
You may use a range of sites such as realsestate.com.au and Domain, as most property businesses do. But the reality is, you’re also competing with them because that’s where your competition is. We’ll develop a strategy to show you how to compete with these sites even when you are still using them.

We’ll deliver and execute an effective SEO strategy that will complement and enhance all your other marketing activity. Your SEO will keep working hard in the gaps between paid marketing campaigns.

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Real Estate and Property Management SEO Marketing

Increase appraisals, leads, listings and sales pipelines for Real Estate Agents & Property Managers

Be there when your customers are
When you operate in a local area, as most real estate agents and property managers do, you need to be seen as a local expert with a track record of success in that area. The greatest number of searches will happen at the top of the funnel when sellers are thinking about selling and owners are considering renting their property. Dominating this informational search stage is important as this is where you can find the greatest number of potential new customers.

You have to be seen to be trusted
You need to be visible, you need to demonstrate your leadership position and you need to have a clear brand position that sellers or owners can connect with.

This is where our proven SEO strategies work effectively as a long-term investment. By having a continuous presence on Search Engine Results Pages (SERPS) and dominating the organic search space, you establish your brand as a leader who can be trusted.

Use your story and share your success to generate quality leads
Your story, your success and your local knowledge all translate into a higher level of trust to your potential clients.

Your SEO will also increase the effectiveness of your paid media marketing at a fraction of the cost, whilst filling the gaps in between campaign activity. Property Hype will put your business in front of sellers and investors, whenever they search for someone in your area. Once they click through, we’ll ensure your web content is optimised to generate quality leads and conversions.

Speak to a Real Estate and Property Management SEO Expert Now

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SEO for Property Developers

Get more from your project marketing strategy and investment

The website of a development usually doesn’t stay live once the development has been sold. So, unlike a real estate business that operates in a local area, there’s no need for a long-term SEO strategy. However, quality SEO is still vital to success. Why? Because your new site needs to rank as high as it can, as quickly as it can, to establish the brand and location.

There may also be competing developments in the area, in which case we need to ensure you’re found first and fast.

When someone searches for your development we want them to find you, not a competitor.

We’ll develop an SEO strategy to complement your other marketing activity, build a pipeline of quality leads early and ensure you own your organic search space on the Search Engine Results Pages (SERPS).

Australia's Leading Real Estate SEO Consultants

You Get More Of The Best And Brightest SEO Talent On Your Team.

Property Hype has been recognised, and awarded, locally and internationally as one of the most effective SEO companies anywhere.

Our experience in the property industry includes solving marketing problems for real estate agents, project marketing companies, developers, and property marketing companies. The benefit for new clients is the wealth of experience and knowledge we bring to the table from day one. It saves times, increases efficiency and gets those leads happening faster because we know your industry so well.

Isn’t it time you discovered the Property Hype difference?

Finally, A Real Estate SEO Company With A Difference

A Proven Track Record With Both SEO And Real Estate. Here's What Else You Get.

SEO is a vital component in any real estate marketing strategy. Increasing your ranking gets more sellers, owners, investors or buyers to your site, which means more leads. We have built a track record of success with award-winning SEO in real estate marketing. We combine a comprehensive understanding of real estate marketing and proven SEO expertise to achieve exceptional results for our clients.

No Real Estate SEO Contracts

No lock-in contracts - we trade on our performance

We believe in our team and what they can do for your business. Our clients stay with us because of their success. We know how to maximise their ROI and grow their business. There are no lock-in contracts.

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Real Estate SEO Report

Bespoke Reporting and Analysis Weekly, Monthly, Quarterly - You Choose

Effective SEO is not a set-and-forget exercise. Your prospects’ online behaviour changes on a daily or even hourly basis, depending on what’s happening in their world. As part of your SEO Strategy, we constantly monitor your rankings, and track activity and the number of leads delivered. Everything is detailed in a comprehensive report, which includes your ROI on all of our activities.

While we collect performance data 24/7 and analyse and review it constantly, we’ll provide you with our bespoke reporting, analysis and recommendations at a cadence that suits your business and your busyness.

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Proven Real Estate SEO Results

Trusted by those in the property industry

We have been the leading SEO specialists for the property industry for over fourteen years. The results we have achieved for our clients have been recognised by awards and accolades nationally and internationally.

Whilst the recognition is nice, our clients’ success is the single most important factor that drives the entire Property Hype team to go above and beyond.

Data Driven Real Estate SEO

We're Driven By Data, But Not Blinded By It

The best SEO decisions are data-based decisions, and we’re the biggest data junkies.

We analyse your data to see exactly what is happening now and what needs to happen to bridge the gaps and improve your ranking. While the data paints a big part of the picture, we’re not blinded by it, and our experience and expertise paint the rest.

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Leaders in Real Estate SEO Innovation

Always looking for new opportunities to get you a competitive edge

Just as it’s your job to look after your business, it’s our job to stay at the forefront of innovations and opportunities that will put you ahead of your competitors. We’re plugged in to the latest news, views and methodology about SEO and we’re constantly discovering new ways to improve SEO performance while being aware of any changes from Google that may be detrimental to your rankings.

Google is constantly monitoring sites. They reward good content by improving a site’s ranking and penalising bad content by moving those sites further away from visitor’s. view. A change in an algorithm means your content may need to change as well. It can make a big difference in visitor numbers and without the technical expertise to keep up, react and adjust, it’s easy to fall behind. We monitor for algorithm updates to minimise changes to your rankings. We’ll take care of any changes that need to be made. Our edge gives you the competitive edge to stay ahead.

Looking For Australia's Number ONE Real Estate SEO Agency?

Recognised and awarded, locally and internationally, as one of the most effective SEO companies anywhere!

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Real Estate SEO Marketing

Here's Some Real Benefits To Power Your Real Estate Lead Generation Ambitions

Seo for Real Estate Websites

Own your branded space

Great SEO allows you to own your branded space. It means people who are either looking for you or your services can find you.

Real Estate Search Engine Optimization

Increased traffic

More visitors means more conversions which leads to more sales.

With good SEO, those visitors will be the ones who are most likely to convert.

Expert Real Estate Seo Services

Improve ROI

Good SEO can help reduce your spending on paid advertising and media, which can lower your CPA leading to a better ROI.

Real Estate SEO

Complements multi-channel marketing

SEO can amplify the effectiveness of all the other channels in your marketing mix to create a holistic marketing system.

Real Estate Seo Services

Focus on your business and leave the leads to us

If you don’t live in the digital world, like we do, it’s almost impossible to keep up with the rapid changes that will affect the way your marketing works.

Google’s recent algorithm change to reward good SEO and punish sites using bad SEO (known as Black Hat SEO) is a good example. We know what to do because that’s all we do. We know how to drive traffic and generate quality leads using effective SEO.

Real Estate SEO Services

Our SEO For Real Estate Services Include All of This - And So Much more

With over fourteen years of experience in digital real estate marketing, we know how important a steady supply of listings for sales, property management and real estate is for your business. That’s why we’ve refined the following Real Estate SEO services and are so confident of the impact we’ll have in helping you achieve your marketing and business goals.

Keyword Ranking Tracking

We look at the search terms used by your audience, your competitors and you, compared to what is appearing on the Search Engine Results Pages (SERPS)

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Conversion Tracking

We use analytical tools, such as Google Analytics, to track conversions, monitor user behaviour on their journey through your site, see where they came from, their demographics and device usage.

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Penalty Removal

We look at your website and any existing SEO to ensure your site is not being penalised by search engines. If it is, we’ll optimise for removal.

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White-Hat SEO

We optimise to provide the best, and therefore the most valuable experience for your users. We don’t use any tricks, scams, dark AI or outsourced SEO.

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SEO Content Planning

We look at where you are, where you should be, what keywords you are using and what you should be saying to your audience.

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SEO Content Creation

High quality content means content that ranks and engages or educates your users and sets them on the path to conversion.

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Website Planning

Your site needs to be designed, or redesigned, with SEO in mind. It needs to appeal to users and search engines.

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SEO Architecture Planning

This is the role of technical SEO. It means designing and building your site to be SEO friendly. It means users can find what they’re looking for easily and that Google rewards you for their experience.

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Monthly Reporting

A full performance report so you can clearly see your organic growth and ROI.

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SEO Audits

We look at your website and all your off-site activity. This reveals gaps, opportunities and whether or not there are penalties on your site.

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Our Real Estate SEO Marketing Results

Don't just take our word for it...

Trent Fleskens

Strategic Property Group

Straight To #1 In Google

“No project or challenge is too hard. Engaging Property Hype has kept my business on the forefront of modern marketing strategies, and our performance has reflected. Whether it’s paid advertising or sending our forgotten website presence straight to #1 organically within a year of engagement, I can honestly say I never believed Property Hype could achieve what they have for my business. They proved me wrong again and again.”

Lisa Larsen

Benchmark Property Management

Grew Business By 1/3 In Under A Year

The results were well beyond our expectations. We grew by 1/3 within 12 months. Besides this, the relationship with Property Hype has been very professional, consistent, and has continued to build over time. We have recommended them to several other businesses and wouldn’t hesitate to recommend them again.

Nick Shinner

Op Properties

Development Sold Out In Record Time

The response we managed to obtain through the digital marketing implemented by Property Hype was essential in achieving the high level of sales success on the project. In fact I would say it was surprising even, both in terms of the quantity, but more importantly, the quality of the leads received. Plus backed up with great service.

Here's what our expert real estate seo consultant have to say

Real Estate SEO FAQs

What is SEO for real estate?

SEO is a process used to improve your ranking with search engines. It uses a combination of technical and digital marketing skills to optimise your website and the content on it to make it more search engine friendly, making it easier for users to find you when they are searching for your services. This is combined with activity outside, or off your site, to create links back to your site. With SEO for real estate, the optimisation is focused on generating organic traffic to increase quality leads from sellers, owners, buyers, tenants and investors.

Is SEO good for realtors?

Yes. Making it easier and faster for your prospects to find you during an organic search is definitely good for business. Being there when your customers are searching for services like yours, in your area, can only improve your chances of being contacted. That’s what makes SEO for real estate so valuable. It works constantly in the background to improve your organic search results and complements all your other online and off-line marketing activity. If someone searches for ‘real estate agents Wembley’, and that’s your area, wouldn’t you like to be the first one who appears?

Why is SEO important for real estate?

Real estate is a highly competitive industry where the decision by sellers, owners, investors or project marketers on whether or not they’ll work with you requires a high level of trust. It’s also very localised, with area and product specialists. SEO is important to help your business appear on the Search Engine Results Pages (SERPS) when your audience is searching. It supports and reinforces your brand position by ensuring your presence. Your content will then work to increase your brand credibility and further establish trust with a consistent voice. This is how SEO builds your brand and your business at the same time.

How do I drive traffic to my real estate website?

There’s traffic, and then there’s quality traffic, that becomes quality leads and results in higher sales conversion. That’s the kind of traffic that a well-developed SEO strategy will drive to your website.

The most effective approach is a combination of SEO strategies. You need to be found when people are searching for services in your area, so having a Google My Business listing optimised to appear in the Local Pack is essential. Your website needs a content strategy to ensure your content is Search Engine friendly and to make sure your pages rank highly for particular searches such as property listings, property management and services. Then it’s time to think about creating backlinks to drive quality traffic from other sites. This includes blogs, social media, directory listings and other third party sites. Remember, user experience is important and rewarded by Search Engines. Your site needs to be optimised for both.

How do you optimise real estate listings?

The first thing you need to do is research the keywords and terms buyers in your area use. This will tell you how to describe the property in a way that is relevant to your buyers. For example, there’s no point using the actual area in the description, if buyers are searching by the number of rooms. If possible, make a list of the different types of buyers that may be interested in a property. These are your buyers personas. This is important because there may be several different types of buyers, at different life stages, that could all be interested in a single property. If you think about an apartment, for example, it can appeal to first home buyers, downsizers, investors or an owner buyer. You’ll find they’ll all begin their search using different terms because their main interest is different. By listing all the personas, you can ensure your keywords and terms cover all of them, increasing your opportunity to attract a quality lead. Your listings should be promoted across your social media sites with backlinks to your website which has a detailed description of the property and local area amenities and attractions. When a property is sold, leave it on your site for a few weeks, or even months. This is a demonstration of your sales prowess and also an opportunity to redirect the visitor to similar properties you may have listed.

How much does SEO for real estate sites cost per month?

This depends on your site and what needs to be done with keywords and your SEO Strategy. At Property Hype, it’s normally at least $2,500 per month consulting. The more we can do each month (on an hourly basis), the faster your results. We charge by the hour and share the timesheets of the team with our clients. Because of our transparency, you can be guaranteed we are the ones actively working on your SEO, not outsourcing it to a cheaper third party and charging you a premium.

What are the best SEO keywords for real estate agencies?

We’ll do tactical keyword research to determine this, but in most cases it’s company type + location, such as “property management agency Perth”, “real estate agency Sydney”. Sometimes we’ll drill down on the location to cover more precise geographical searches. We want keywords that people who are high quality leads – and therefore more likely to convert – will use, not broad and generic keywords with high competition and a lower ROI that won’t lead to conversions.

Why is Local SEO important for real estate websites

Local SEO is important because you need to be found and seen in your local area. You can’t claim local expertise if no-one knows you’re there. Being a real estate leader in a local area means you have knowledge and experience that will be of great value to sellers, investors and owners.

What is a meta title for SEO in real estate?

A meta title is a description that appears in the results on a Search Engine Results Page (SERP). It’s a brief summary or description of what you’ll find if you click through on any particular page listing. It’s seen by the person doing the search and also the search engines. It’s an important tool in real estate SEO because that’s where you can include the keywords you want the page to rank for.

How long does SEO for real estate companies take?

SEO is a long-term strategy due to both the work that needs to be done initially and the on-going optimisation process. It’s not like advertising which can generate results as soon as a campaign beings. It’s more like building a solid foundation over a number of areas.

At Property Hype, we usually start to see results not too long after we begin on-site SEO. This continues to improve month on month as we roll out more content, on-site optimisation, technical SEO changes, and off-site SEO strategies. The length of time also depends on how competitive your industry is. For real estate companies, your direct competitors would most likely already be undertaking SEO and often using exactly the same keywords, so it may take some time (sometimes several months) to build up your site’s authority and overtake them in the search engine results.

How does SEO provide leads for realtors?

SEO drives traffic to your site. It complements, supports and amplifies your other marketing activity. It makes it easier for sellers, owners and investors to find you. It builds your brand and business. High quality, relevant content increases lead generation and sales conversion.

What is best practice SEO for real estate?

Best practice SEO is ensuring you have the right keywords for Google to rank your page. User experience is important, and rewarding their time with a positive experience using high quality content that will build trust in your brand and business, is a good thing. But it won’t help your ranking if Google can’t find the keywords to rank the page. You can’t do this by buying backlinks, keyword stuffing, or any of the other bad practices Google is already well aware of and deploying their extensive resources to eradicate. Slow and steady wins the race with real estate SEO. Sharing your knowledge, your success and your expertise is the best way to attract visitors and generate leads.

Why should I choose Property Hype for my real estate SEO?

We understand your industry and business. We are focused on generating the highest possible ROI, with no lock-in contracts and highly transparent work practices. We do it all here in Australia. Our track record of success in real estate SEO speaks for itself.

Real Estate SEO Awards

A recognition of the quality, expertise, experience and commitment we deliver, not a client's budget.

The awards and recognition we have won for SEO with our parent brand Living Online, reflect the quality and commitment all our clients receive, regardless of budget. We’re proud of them because they also indicate the results we have achieved for our clients. We want your success as much as you do, and we’ll use all our experience and expertise to ensure your SEO meets your objectives.

Discover our trophy wall of SEO, Web Design and Digital Marketing awards.

Meet our Real Estate Lead Generation Super Stars

About Us

We’re leaders in lead generation strategies

We know the digital marketing space inside out. We also know what works when it comes to lead generation strategies in the real estate industry. The customers you’re chasing – home sellers, landlords, and apartment buyers – are out there now.

Many are in that ‘sweet spot’ where big decisions are being made, which can turn into sales for you. We can show you how to find them today.

With a world of experience in the world of online marketing

We’ve been working in the online marketing space for ages. In that time, we’ve worked with all sorts of clients faced with the same sorts of challenges. Invariably, lead generation is right up near the top of the list, especially with our real estate clients (and rightly so).

It’s critical to your long-term success, and when you get it right, your business can be totally reinvigorated, more leads, more sales, more revenue (and oddly enough, more fun). Let us show you how today.

Better rankings and quality traffic for your real estate business

At Long Last You Can Partner With a Real Estate SEO Company You Can Trust

Your success is our success. And while others may talk the talk, we are so confident we can get the job done with the results where they count, your bottom line, that there are no lock-in contracts – ever. What you can expect is that there are no nasty surprises or unexpected costs and we’ll be leaving no stone unturned in our pursuit of helping you achieve your business goals.

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Stop searching for the perfect real estate SEO agency?

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Get in touch with our SEO Experts today for a discussion on how we can help your real estate business grow with SEO.